Harmonize Sales & Marketing, Accelerate Growth
Drive Seamless Collaboration and Revenue Growth
Create a unified sales and marketing strategy that fuels growth, streamlines lead handoffs, and increases conversion rates.
Sales & Marketing Alignment ensures your teams are working towards the same goals, using shared tools, insights, and processes. By aligning your sales and marketing efforts, you can ensure that leads are nurtured effectively, sales teams have the right information, and both departments are tracking the same metrics. We help you create workflows that enable seamless handoffs, optimize lead nurturing processes, and develop shared performance goals. The result is a more effective lead-to-customer journey, with faster conversions and greater revenue.
Our Services
How We Help
Lead Management Strategy
We develop a clear process for lead generation, nurturing, and qualification, ensuring that marketing generates high-quality leads that are easy for sales to follow up on.
Automated Lead Handoff
We set up automated lead scoring and lead handoff processes that ensure leads are passed to the right sales rep at the right time, making the transition smooth.
Sales Enablement Content
We help you create content that supports both sales and marketing teams, from lead magnets and email templates to case studies and proposals.
Joint Reporting & Analytics
We set up shared dashboards to ensure both teams are tracking the same metrics and working towards common goals.
Training & Strategy Alignment
We provide training and workshops to ensure both teams are aligned in their approaches, with a clear understanding of how their roles contribute to the bigger picture.
Our Process
- Discovery
- Setup & Customization
- Execution & Optimization
- Support
Discovery
Strategy & Planning
We work with you to identify how your sales and marketing teams can work more effectively together. This phase includes setting joint objectives and creating a roadmap for alignment.
Setup & Customization
Tool Integration & Setup
We integrate your sales and marketing tools, including HubSpot CRM and marketing automation, to ensure both teams have access to the same data and insights.
Execution & Optimization
Campaign & Workflow Design
We develop joint campaigns, workflows, and automation that support both teams and ensure smooth lead handoffs and follow-ups.
Support
Ongoing Alignment & Optimization
As your sales and marketing teams begin working more closely together, we continue to optimize processes, update strategies, and ensure alignment as your business grows.
Why Work With Us?
- Unified Strategy: We ensure your sales and marketing teams are aligned in both strategy and execution, working towards the same growth goals.
- Proven Process: We’ve developed processes that have helped businesses streamline their lead management and conversion cycles.
- Ongoing Optimization: We offer continuous support to ensure that both teams remain aligned as your business evolves.
Empower Your Team with Smarter Customer Insights
CRM Optimization Packages
Unlock the full potential of your HubSpot CRM to boost productivity, streamline workflows, and create seamless customer experiences.Essential Sales & Marketing Alignment
Best Suited For: Small businesses or startups looking to align sales and marketing efforts and improve lead generation.
€ 1.5k -2.5k
/ Per Month
Deliverables:
- Initial audit of current sales and marketing processes
- Integration of marketing automation and CRM for seamless data flow
- Basic lead nurturing workflows (email, social)
- Sales and marketing alignment strategy (shared goals, KPIs)
- Basic content development for marketing campaigns
- Monthly review of performance and minor adjustments
Support: Email support for the first month
Commitment Period: 3 months minimum
Most Popular
Advanced Sales & Marketing Alignment
Best Suited For: Mid-market businesses with established CRM systems, needing advanced customization and integrations for better performance.
€ 3.5k - 7k
/ Per Month
Deliverables
- Detailed audit of sales and marketing processes and channels
- Full integration of CRM, marketing automation, and analytics tools
- Development of detailed lead scoring models and lifecycle stages
- Targeted content creation for sales enablement and marketing campaigns
- Advanced reporting dashboard with sales and marketing metrics
- Continuous campaign optimization with monthly strategy sessions
- Monthly reviews, quarterly updates
Support: 3 months of dedicated support (email, phone, and video calls)
Commitment Period: 6 months minimum
Comprehensive Sales & Marketing Alignment
Best Suited For: Enterprises or complex organizations needing a fully integrated, long-term strategy to align sales and marketing at every level.
€ 8k - 12k
/Per Month
Deliverables
Support: Ongoing support for 6 months
Commitment Period: 12 months minimum
- Comprehensive audit and strategy design for complete sales and marketing alignment
- Full-scale integration of all sales, marketing, and CRM tools (advanced workflows, cross-platform tracking)
- Custom lead nurturing journeys across email, SMS, social, and web
- Collaborative content creation (sales enablement content, campaign assets)
- Advanced reporting and analytics with customized KPIs for both teams
- Quarterly performance reviews, adjustments, and strategic refinement
- Continuous monthly reviews, quarterly strategy sessions
Support: Ongoing support for 6 months
Commitment Period: 12 months minimum
YOU MAY NEED TO KNOW
Frequently Asked Questions
How can aligning sales and marketing improve lead conversion?
How can aligning sales and marketing improve lead conversion?
Alignment ensures that leads are nurtured effectively by marketing and passed to sales at the right time, reducing friction and improving the chances of conversion.
How do you handle lead handoff between sales and marketing?
How do you handle lead handoff between sales and marketing?
We automate the lead handoff process, ensuring that leads are passed smoothly from marketing to sales once they meet specific criteria, ensuring faster follow-up and more opportunities for closing.
How do I know if my sales and marketing teams are aligned?
How do I know if my sales and marketing teams are aligned?
We assess metrics such as lead quality, conversion rates, and shared goals to ensure both teams are working towards the same objectives and communicating effectively.
Can you help us create content for both teams?
Can you help us create content for both teams?
Yes! We help you develop content that serves both sales and marketing teams, ensuring they have the right resources to engage leads effectively.
What kind of reporting do you provide for sales and marketing alignment?
What kind of reporting do you provide for sales and marketing alignment?
We create shared reporting dashboards that track key metrics for both teams, such as lead generation performance, conversion rates, and campaign effectiveness.
Drop Us a Line
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